With the rise of AI, authenticity and unique personalities have become the norm.

Everyone’s telling you

• “don’t be Google”

• “show your personality”

• “have your unique voice”

but in a time where everyone’s doing it - this isn’t enough anymore.

Let me prove it to you…

I started Twitter in September

AI, but also authentic content didn’t exist in that form yet.

The biggest pieces of advice were

• “post value”

• “be consistent”

For me, that advice didn’t work.

I was stuck on 30 followers for 2 months and got zero likes on most posts.

I was unhappy with it.

I was posting all this value consistently and no one cared… Why?

So I started observing people and I realized a few things…

The best creators

• had a lot of fun

• did what they loved

• had interest in their content

• didn’t write about topics they didn’t understand

Now this might seem normal to you - for me it was a mindblow.

You can post what you want and do what you love and Grow?

This was a huge mindset shift.

Before, I was hyperfocused on value - now my focus was on doing what I loved.

So…

I started showing my personality

Slowly, but surely.

And it worked out almost immediately.

Just showing my personality and engaging more 10x’d my following in a month.

At that point, it was this easy.

No one was showing personality so doing that was already a gamechanger.

But then, a new age of Twitter started:

The Age of Authenticity

It started with a few new accounts.

From what I remember, Joshua Geelen was the one I saw doing it first.

He was using his personality more than anyone - and it made him blow up.

The first time I saw him he had around 200—300 followers.

Just a few weeks later, I saw him have over 1000 followers.

He had found something that no one else did - post authentic content.

And he wasn’t the last one.

Soon after, many accounts went from 0 to 1000 in a month.

And a few of them had only just started Twitter.

What was making them grow so quickly?

So I started observing them. And they had some common tactics

• Good morning Tweets

• Engaging for hours a day

• having unique, amazing branding

• almost exclusively posting personality Tweets

• not just being interested, but passionate about content

and I knew this whole authentic movement was there to stay.

So I started taking some things.

Before, I’d only post some personality Tweets and memes ocassionally.

Now, I was going into that hard.

And after being stuck on 400 for a month - I grew to 1000 over the next one.

And it was all through 10 different ways.

But before I teach you those, I wanna clear up some misconceptions:

• Value is still important

• You’re not doing this for the algorithm

• Posting too much with exclusively personality will hurt your brand

So to combat all of those - do what you truly love and find a good mix.

And now, let’s get into it with

10 ways to utilize your personality in content

1. Utilize Passion and Experience

If you don’t know your passion or how to utilize it, check out my first post.

But from what I’ve seen (and done myself), there are 3 ways to use both passion and experience:

A) AS content

If your passion is photo editing or filmmaking, this steps will be easier.

You can just take people and daily experiences to

• make visuals

• create memes

• edit people into stuff

• show complex messages in simple ways

B) FOR Content

This means

• actively posting advice for it

• using examples from your journey in it

• telling stories to inspire and educate people

This is great for pretty much anything as long as it

• brings good lessons

• makes content interesting

So if you have that experience - use it!

C) IN Content

What does “In Content” mean?

I’m gonna use my good friend Pang Tun Yang to explain it:

He worked as a brewer for many years.

Now obviously, Coffee ≠ Content. But he uses it for content to explain points and share his story (we’ll talk about that soon).

But the best way I see him using it is this:

And you can see the same when you look at his profile:

Almost everywhere, he uses “Brewster” and “Brew” as keywords.

It’s his own unique brand and way to express something.

So this is exactly what “In Content” means:

Not a direct integration, but spicing up your content with it.

Using experience, hobbies or passion to spice up content and have unique branding is a creative way to stand out.

Now, you can use all 3 of these or even just 1.

I personally use A and B (Memes AS Content, Video-making Experience FOR content).

It’s really up to you, so see what fits best! ;)

2. Always think of the Big Picture

This is a huge mistake I see beginners make:

They sabotage themselves by taking shortcuts.

On Twitter, it’s

• posting little to no value

• spamming question Tweets

• celebrating every 10 followers

which doesn’t build a strong, sustainable brand.

I’ve seen multiple people go from 0-300 in a few weeks - and then they quit.

So, avoid quick likes and followers and think long-term.

“Am I attracting fans or just followers?”

“Do people care or do they only like?”

“Does this tweet have any depth?”

And while some Tweets will completely flop, it’ll be worth it in the long run.

Start strong now and you won’t have to repair damages later on.

3. Show strengths AND weaknesses

My favorite accounts have around 4-12k followers.

They don’t pretend to be perfect. They’re brutally honest.

If they struggled, they share it.

If they feel like shit, they share it.

And this is a counter-intuitive move:

Showing weakness makes you stronger.

People love to see vulnerability in big accounts.

It’s what makes creating realistic.

So show everything!

4. Share your story

This is what way too many lack.

People love to show personality; but sharing your story?

That’s terrifying.

But…it’s necessary.

People connect the deepest to creators when they know what they did to get here.

Think of it.

Is your favorite hero a perfect guy who never faced pain and just always won?

Or is it the underdog who started as an unpopular weakling; but who trains hard and starts attracting people?

People care less about what you have and more about HOW you got it.

So some easy stories to share are

• the biggest pain in your life

• your content journey so far

• pursuing your passion

• your fitness journey

• your business story

• your life story

I’ve shared all of those!

My first story thread was my biggest pain in life - it was terrifying to post.

But I did it anyways and…people loved it!

So this showed me, people deeply resonate with your story!

Share it!

It’ll lift baggage and strengthen your audience.

5. Use your personality even in “value”

Many creators do this mistake:

Post both value and personality, but…the value always flops.

Why? For 2 reasons:

• A: People have already heard this advice in the same form.

• B: It’s worded boringly and people don’t see nothing new.

And generally value gets less attention than personality (which is why so many “authentic” accounts have been popping up)

But value is still necessary!

You’re building a personal brand after all.

So the easiest way to do it is to spice up "boring, old value” with your voice.

It solves the whole “same advice” and “nothing new” problem, because you’re also sharing your story!

I’m gonna bring up Joshua again because he does this amazingly:

At the bottom of it, his Tweets are just basic advice (like everything).

“Have fun”, “Build your tribe”, “Goof around sometimes”, “Don’t be controversial for engagement”.

But he spices it all up with his own voice in an amazing way.

And of course, valuable advice with personality (and therefore a unique perspective) is gonna do great.

While you shouldn’t copy Joshua here, you can definitely learn from him.

Post valuable content but make it fun too.

6. Be genuinely interested in everything you post

Now this is a big one.

Whether value, personality or something in between; it matters that you care.

If you don’t even care about your own content…well who the fuck will?

“But what if I don’t care about value?”

Then change it up!

Write advice that helped you personally.

My favorite advice for writing has always been “write to your past self” because it forces you into writing advice you care about.

What also works amazingly for posting better advice:

Prioritize Inner Growth.

Spend less time actually writing than you spend working on yourself.

It’ll be impossible not to get advice that works for you.

You might get less followers and likes this way but it’s gonna be way more effective for both growing yourself and a stronger audience.

7. Disagree and be Controversial

And this means genuinely controversial.

There’s even an easy test for it:

If you encounter strong inner resistance and fear posting it but know it’s true, post it.

That exactly happened while I wrote this one:

With controversial content, you’ll actively be risking or losing something (like the followers that disagree).

But that’s exactly the point!

Post controversial Tweets to show your followers what you truly think.

This means you also lose people who are attached to people and ideologies but that can be a win if you don’t want them in your audience (I see it as one ;) )

And of course, controversy gets attention.

Because you’re saying what many people have on their mind but don’t mention themselves.

You can see this with me:

My best-performing Tweets lately have been controversial.

And Hey, they’re always a lot of fun to post :)

Especially when people in the comments start defending you from haters 😂 

Controversy always attracts loyal fans (even if you lose a few shallow fans)

So, share those real controversial opinions!

8. Use different Media

And media really means long-form content:

• Spaces

• Deep Dive Videos

• Newsletters (like this one ;))

and while threads on Twitter are medium-form, they can also count!

My best threads were looong deep dives where I really expressed myself

Find out what form you wanna take and then do it!

Trust me, it makes a noticeable difference when your audience knows how you

• look outside a profile picture

• speak about topics

• sound

and generally, long-form content is just a lot of fun!

It allows you to express yourself like no Tweet, post or short-form video could.

9. Go against the Norm

This is similar but not the same as controversy.

See, going against the norm isn’t necessarily controversial.

On social media, you’ll constantly see people

• hate on 9-5s

• speak against school

• hate on modern society

and it’s not really controversial.

Because even if you like those, you can understand why people hate them.

And on Twitter, most people agree with these opinions anyway.

But Warning:

Don’t use this as an excuse to generalize and be hateful.

If you wanne be controversial or go against the norm, do it respectfully from your perspective.

10. Projects

What do projects mean?

Well, it’s closely related to your passion and general interests.

For me, it’d be big video projects.

But for others, it could be

• free giveaways

• community launches

or something else.

Only recently, I had this idea to edit people’s faces onto something.

So, I made this:

and it ended up being a lot of fun!

I could express myself fully while bringing many people together.

Projects like these are a joy to make and bring you a lot of attention.

So that’s it. A lot of examples and words today 😂

But it’s important, this is gonna be a great help on your journey.

So to leave you off with something:

Have fun, do what you love, and offer both value and your unique voice!

And that’s it. Until next week :)